Hi I'm Lina
a designer
Guess who ↑
Projects
BloomSky
Empathy
Collective Memories
Weather
Airheads
Collateral
OpenEd
Dark Stars
My History
NightLight
CPQ
About Me
As a user experience & visual communication designer based in the Bay Area, I aim to bring clarity to content, substance to experiences, and peace to the world.
User Experience
User research
Product design
Experience strategy
Information architecture
Interface design
Visual design
Testing & prototyping
Visual Communication
Messaging & positioning
Branding & visual identity
Content strategy & development
Print layout & design
Photography
Other Things I Do
Organizing & list-making
Poetry & writing
Music & dance
More on LinkedIn
Get in Touch
I am currently making the world of work, work better for people at ServiceNow.

If you'd like to get in touch, please feel free to contact me below. Thanks!

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You can also reach me at lina@linacai.com.
Just Because
Flip Cards
Some Wisdom

Styles come and go. 
Good design is a language, not a style.

Massimo Vignelli
Caring is Sharing

I believe caring empowers curiosity, passion, quality, and good design.

Cruder Wisdom

Feck perfuction.

James Victore
Things I Care About
My work
My world
My users
My cause
My team
My health
My company
My family
My client
You